Branding & Packaging :
Blue Bobble
The company which makes & distributes Indian food with love
Client :
Blue Bobble is a company that makes and distributes Indian food. The main product is made with love and served in everyone's favorite diners. Their target audience is married couples. Company want to convey a sense of power, while at the same time being fresh.
Assignment :
Company asked to create a logo using the information given in this brief. They would prefer a lettermark that uses the color purple. The logo will be embroidered on uniforms. Take into account the company's values and preferences, and make sure it will work for the planned use-cases.
Solution & Process :
I made rough sketch of the logo by keep in mind company's requirement. Made logo branding for a company that makes and distributes Indian food. Their main product is made with love and served in everyones favorite diners. Their target audience is married couples. They want to convey a sense of power, while at the same time being fresh. Choose & Fixed the color & its shades as per company direction & requirements.They would prefer a lettermark that uses the color purple. Choose Purple color as the color is dedicating love, strenght & power. Company's features and main target is also matching with the features of purple color. The logo will be embroidered on uniforms.
Designer : Dipti Pitale
